![]() This campaign goal has a knock-on effect on the ad format and copy you should use.įacebook users at the top of the funnel, for example, want to see carousels and video ads that make them aware of the product and how it can benefit them. ![]() Before we dive into the examples, let’s be clear on one thing: Every Facebook advertising campaign has a unique goal to accomplish.ĮCommerce brands choose to advertise on the platform for many reasons-from building brand awareness to generating leads and conversions.
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